MEF Unveils Winners for the 11th Annual Meffys Awards at MEF Global Forum in San Francisco

November 20th 2014

  • Established mobile players innovators and growth market leaders crowned the winners at  MEF’s international mobile awards in Silicon Valley

  • New verticals such as education and health recognised for their role in establishing the primacy of mobile playing a central role in consumers’ everyday lives.

MEF, the global community for mobile content and commerce, has unveiled the winners of its 11th annual Meffys, the international awards for measuring success and rewarding innovation across the mobile ecosystem.  The awards took place at a sell-out gala ceremony at The Westin San Francisco, hosted by CNET editor and broadcaster, Ashley Esqueda. 

Rimma Perelmuter, CEO at MEF said: “Every year the Meffys capture the dynamism of the mobile ecosystem. The award winners providing a unique window on how the industry is constantly evolving to provide an enhanced consumer experience and drive monetisation.  MEF’s annual awards also demonstrate the power of the mobile ecosystem to transform growth economies and drive social inclusion whilst also enabling more traditional verticals such as education, health and publishing to innovate and disrupt traditional business models. 
Congratulations to all of the 2014 winners and thank you to all of the international judges, sponsors and media partners.”

Judged by an independent panel of 40 journalists, academics, analysts and VCs from around the world, this year’s Meffys received a record 250 entries from over 30 countries, with the finalists and winners marking a year of mobile content and commerce underscoring innovation & success across the ecosystem. 

Categories such as Mobile Education, mHealth, and Big Data – new for 2014 –illustrate the diversity of the mobile landscape as it continues to expand across new vertical sectors in both growth and established markets.  Moreover, the ultimate winners have been recognised for their role in establishing the primacy of mobile in playing a central role in consumers’ everyday lives.

The Meffys supported by Barclays, Docusign, Mahindra Comviva, Mozilla and Terra Networks, are a core part of MEF Global Forum 2014, the second annual conference which gathered 300+ global mobile leaders, innovators and executives across a wide array of verticals to connect and do business cross-borders.

Meffys 2014 winners in full:

Big Data Award

Alpine Data Labs for Alpine Chorus

Consumer Trust Award

The Wireless Registry for Take Control of Your Wireless Identity

Mobile Education Award

Wikimedia Foundation for Wikipedia Zero

mHealth Award
Eko Devices for Eko Devices

Life Tools Award

SwiftKey for SwiftKey Keyboard

Mobile Money Award

Smart e-Money, Incorporated for Mobile Cash Transfer Program

Mobile Service Award

Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva mobiquity Money

Monetization & Engagement Award

Pollen for Pollen VC

Social and Entertainment App Award

Bitstrips for Bitstrips

Social Responsibility & Development Award

Wikimedia Foundation for Wikipedia Zero

Innovative App Award

Blippar for Blippar

Innovation in a Growth Market Award

GoMetro for GoMetro Mobile Website

Innovation in Technology Award

Qualcomm Technologies, Inc. for Qualcomm® Vuforia™ Smart Terrain™   

About Meffys  The most established & coveted global awards for mobile content & commerce. As the industry’s official benchmark for measuring success and rewarding innovation, theMeffys honour the most influential players from around the world. Over the years, the industry’s most coveted awards have recognised the global brands, dynamic start-ups and visionary individuals who have helped shape the mobile entertainment & media industry. Judged by expert panels of independent journalists, analysts, academics and VCs, the Meffys provide innovators with an unrivalled opportunity to be considered for the industry’s top accolades.